Previous Work
With the holidays approaching, we developed a follow-up campaign to extend the impact of Good Neighbor for the Holidays and Beyond. We refreshed the original Good Neighbor Day branding, adapting its visual identity and color palette to evoke a warm, festive tone. We also introduced a new messaging strategy highlighting the Coalition’s community dining initiatives to broaden awareness of their ongoing efforts.
For Emerge’s Alumni Mixer, we built the event around the playful theme “Spilling the Tea” to encourage candid career conversations between students and alumni. To tie the theme together and add an engaging incentive, we organized boba tea catering. The event’s visual identity highlighted the boba tea itself as the centerpiece, while maintaining Emerge’s professional tone through a refined color palette featuring various shades of purple.
We collaborated with the City of Cambridge’s Domestic and Gender-Based Violence Prevention Initiative to create an accessible communication flipbook for individuals with disabilities and older adults. To ensure clarity and ease of use, we designed simple stick-figure graphics that could effectively convey key messages to caregivers and support staff.
We partnered with Emerson’s Student Government Association to develop EmPower, a sub-brand for their community service initiatives across the Boston area. Building on the “Em” prefix used by many official Emerson organizations, EmPower reflects the college’s identity while emphasizing impact and outreach. The logo features a tree to symbolize planting seeds of positive change that grow through acts of service. The color palette was intentionally chosen to align with the visual language of established social service organizations, reinforcing the brand’s mission-driven purpose.
We collaborated with the Massachusetts Coalition to Build Community and End Loneliness to develop the brand for their 2025 Good Neighbor Day Weekend campaign. This work involved refreshing the coalition’s existing color palette to feel brighter and more welcoming, creating the adaptable campaign timeline It Starts with Hello, and designing a series of promotional flyers. The overall brand direction aimed to reflect the warm, friendly, and uplifting spirit of the Good Neighbor Day celebration.
Continuing our work with the End Loneliness team, we developed a video advertisement promoting the Happy to Chat Bench initiative. From the initial strategy to the final creative our team made sure to focus on the importance of breaking down the barriers that keep people from speaking to each other. With this we wanted to exemplify how something as simple as a sign on a single bench can be the difference between two people having a conversation.
We worked with Emerson Sustainability on a rebranding effort aimed at increasing student engagement around sustainable practices. As part of this initiative, we designed a new seal drawing inspiration from the official Emerson College seal but refocused to highlight sustainability goals. Additionally, we developed sample social media posts to help the organization promote eco-friendly habits and connect more effectively with the student body.
We collaborated with Northeast Arc to promote their upcoming 5K Race and Fun Fest. Our approach focused on audience-specific messaging: tailoring communications for running clubs with content about the 5K, while highlighting the festival experience to families and event-goers. To make the campaign even more engaging, we experimented with AR technology for the first time by creating an interactive filter. This feature allows participants to share why they’re running, adding a personal and community-driven layer to the event.
As part of our effort to help Parcels drive more traffic to their website, we created a set of social post templates to help their team maintain a consistent and polished presence online. We extended our SEO strategy into social media to ensure every consumer touchpoint felt high-quality, cohesive, and compelling.
We partnered with the East Boston Community Soup Kitchen to help them make a publicity video to support fundraising efforts. During our research, we identified a crucial insight: to motivate donors, we needed to show exactly where their contributions go. By highlighting real faces, personal stories, and the tangible impact of the Soup Kitchen’s services, we aimed to make the urgency of the need impossible to ignore.
From this strategy, our concept emerged. We collected bilingual testimonials in English and Spanish (conducted by our team) and crafted a heartfelt narrative showcasing a community that continues to show up for one another — but needs more support to keep its doors open. The final piece was shared by the organization’s founder and even moved our classmates to tears.
We partnered with Pick N Roll to increase on-campus awareness of Board Bucks as a payment option and to boost visibility for their catering services, particularly among student athletes. To support this goal, we created the “Athletes Run on Sushi” campaign, a playful concept that featured athletes swapping basketballs and soccer balls for sushi, illustrating a fun and memorable connection between sports and the brand. The campaign aimed to spark interest among athletes themselves and encourage them to advocate for Pick N Roll with their teams and coaches.
To further strengthen brand visibility, we also designed on-campus posters and social media content highlighting the Pick N Roll dining experience and promoting the use of Board Bucks.
