Previous Work

For Emerge’s Alumni Mixer, we built the event around the playful theme “Spilling the Tea” to encourage candid career conversations between students and alumni. To tie the theme together and add an engaging incentive, we organized boba tea catering. The event’s visual identity highlighted the boba tea itself as the centerpiece, while maintaining Emerge’s professional tone through a refined color palette featuring various shades of purple.

We collaborated with the City of Cambridge’s Domestic and Gender-Based Violence Prevention Initiative to create an accessible communication flipbook for individuals with disabilities and older adults. To ensure clarity and ease of use, we designed simple stick-figure graphics that could effectively convey key messages to caregivers and support staff.

We partnered with Emerson’s Student Government Association to develop EmPower, a sub-brand for their community service initiatives across the Boston area. Building on the “Em” prefix used by many official Emerson organizations, EmPower reflects the college’s identity while emphasizing impact and outreach. The logo features a tree to symbolize planting seeds of positive change that grow through acts of service. The color palette was intentionally chosen to align with the visual language of established social service organizations, reinforcing the brand’s mission-driven purpose.

We collaborated with the Massachusetts Coalition to Build Community and End Loneliness to develop the brand for their 2025 Good Neighbor Day Weekend campaign. This work involved refreshing the coalition’s existing color palette to feel brighter and more welcoming, creating the adaptable campaign timeline It Starts with Hello, and designing a series of promotional flyers. The overall brand direction aimed to reflect the warm, friendly, and uplifting spirit of the Good Neighbor Day celebration.

We worked with Emerson Sustainability on a rebranding effort aimed at increasing student engagement around sustainable practices. As part of this initiative, we designed a new seal drawing inspiration from the official Emerson College seal but refocused to highlight sustainability goals. Additionally, we developed sample social media posts to help the organization promote eco-friendly habits and connect more effectively with the student body.